Search Engine Optimisation (SEO) is hugely important for anyone operating a website. If you don’t continually optimise for search, no-one will know your website exists. Of course, your best option would be to consult an SEO agency for support but for bloggers and other website owners who don’t have a big budget, this isn’t always possible. Instead, you need to have at least a basic understanding of SEO to keep you in the game. Read on for some tips to get you on the right track.
Always do your keyword research before starting an article starting a blog post so that your writing is relevant to your niche. There are lots of tools you can use online to help with this. You’re probably incorporating keywords in your text naturally anyway, but adding the most popular keywords into headings, subheadings and anchor text will also be highly beneficial. Always aim for minimum of 300 words whenever you write something, as Google favours longer articles.
Building up both internal and external links is also a useful tactic because it helps Google understand what your website is about and how it is structured. Every backlink you receive acts as a vote of confidence for Google as it implies people are actually interested in your website. This will help with your rankings on the Search Engine Results Page (SERP), which will encourage more visitors. One method for getting backlinks is to write guest posts for other bloggers.
Ensuring your blog is Google friendly isn’t a quick or easy task, it’s an ongoing process, but working hard on it will improve your domain authority, which will eventually help you monetise your blog. Try and refrain from posting below average articles just for the sake of it, as this will go against you more than anything.
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This is a contributed post.