When running any business, you should always be looking for ways to increase sales and maximise profits. An opticians is no exception, more than six in ten people wear glasses in the UK, so it is a competitive business. Therefore, you need keep an eye on your competitors and do everything you can to stand out and prove to your customers that your business is worth investing in. Outlined in this article are our top tips on how to maximise your sales within your opticians.
STAY IN LINE WITH FASHION TRENDS
Fashion has become an important part of the optical industry; people want to look and feel good when wearing glasses. Therefore, when buying wholesale optical frames for your opticians, it is important to have fashion trends in mind. Being fashion-conscious can increase profit for your opticians because you can offer optical frames that no one else is offering and provide a service that makes you stand out from your competitors.
A good way to keep up with fashion trends is to communicate with your wholesaler. When purchasing frames for the next season, ask them what is currently popular and what is likely to become popular within the year. They can give you an idea on what other opticians are buying so you can get ahead of the trends.
REARRANGE YOUR SPACE
This is a simple but effective way to increase sales within your opticians. A poor display of your frames will likely result in some of your best products being overlooked and can make customers feel uninspired to buy from you. As with any shop, you need to think about how to make your merchandise stand out and attract customers.
With an opticians, you need to ensure that your frames are displayed in a well-lit part of the shop with easy access to a mirror. Make sure customer have enough space to try on different frames so they don’t feel rushed if it is a busy day. Be creative and take the time to find what works best for your space.
Offering promotions is an effective way to maximise sales within your opticians. It gives people an incentive to spend because they know they are getting a good deal with their purchases. Discounts have a big effect on consumer behaviour, studies have shown that two-thirds of people say that a promotion or coupon often closes the deal.
Promotions and discounts can be a great way to get ahead of your competitors; by offering something they don’t you are showing your customers that your business is worth investing in. Additionally, it can be an effective form of marketing as people are likely to tell their friends about the discount they just got, so therefore you potentially can gain new customers.
As with any business, you should always be looking for ways to maximise your sales. The same applies with running an opticians, you need to be aware of your competitors and use business strategies to increase your profits.
Thank you so much for reading! – xo N