what's the idea length for a blog post - new lune

What’s The Ideal Length For A Blog Post?

I’m pretty sure as a blogger, you might have wondered at least once in your blogging journey about the ideal length of a blog post. Is my blog post too short? How long should my blog post be? Is my article way too long? These questions are perfectly normal to ask. In today’s post, I wanted to share with you the ideal length for a post according to your blog and content. As always, if you are interested – keep on reading!

Je suis presque sûr qu’en tant que blogueur, vous vous êtes peut-être demandé au moins une fois dans votre parcours de blog la longueur idéale d’un article de blog. Mon article de blog est-il trop court ? Mon article est-il trop long ? Ces questions sont parfaitement normales à poser. Dans l’article d’aujourd’hui, je voulais partager avec vous la longueur idéale d’un article en fonction de votre blog et de votre contenu. Comme toujours, si vous êtes intéressé, continuez à lire !

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If you want your article to be optimised then your blog post should contain at least a minimum of 500 words. Obviously, it doesn’t mean that if your articles contain less than 500 words, it’s not good in terms of SEO. But if you read guides according to Moz and other reliable sources in terms of SEO, they would highly recommend to write a minimum of 500 words in a blog post. Note that this is something that you need to take into consideration if SEO and optimising your website are something important to you.

Si vous souhaitez que votre article soit optimisé, votre article de blog doit contenir au moins un minimum de 500 mots. Évidemment, cela ne signifie pas que si vos articles contiennent moins de 500 mots, ce n’est pas bon en termes de référencement. Mais si vous lisez des guides selon Moz et d’autres sources fiables en termes de référencement, ils vous recommandent fortement d’écrire un minimum de 500 mots dans un article de blog. Notez que c’est quelque chose que vous devez prendre en considération si le référencement et l’optimisation de votre site Web sont quelque chose d’important pour vous.

Related: How To Improve The SEO Of Your Blog



Another element that will define the length of your post is the type of content you write. There are many types of content you can create on your website whether it’s a list, guide, step-by-step tutorial, etc. For some types of articles, writing a certain number of words might be important whilst for others, it might not be as important. For instance, you won’t really need to write loads of information for a list as opposed to an informative article.

Un autre élément qui définira la longueur de votre billet est le type de contenu que vous écrivez. Il existe de nombreux types de contenu que vous pouvez créer sur votre site Web, qu’il s’agisse d’une liste, d’un guide, d’un didacticiel pas à pas, etc. Pour certains types d’articles, écrire un certain nombre de mots peut être important alors que pour d’autres, cela peut ne pas l’être être aussi important. Par exemple, vous n’aurez pas vraiment besoin d’écrire beaucoup d’informations pour une liste par opposition à un article informatif.

Related: 5 Types Of Blog Posts That Will Boost Your Traffic.



Last but not least, the length of your article is something that you need to define for yourself. If you start writing thinking about a specific number of words then you won’t be able to write in a natural and organic way. In the back of your mind, you will always be thinking about reaching that specific number which will unconsciously have an impact on your writing.

In addition, some bloggers don’t have the time to write a long blog post in general because of their niche or responsibilities outside their blog. For instance, if you have a photography blog then the length can’t be defined by words. At the end of the day, you know what’s the perfect length for your post. You might want to write a lot of information for one article and not a lot for another. There is no right or wrong way to do it.

Enfin, la longueur de votre article est quelque chose que vous devez définir par vous-même. Si vous commencez à écrire en pensant à un nombre spécifique de mots, vous ne pourrez pas écrire de manière naturelle et organique. Au fond de votre esprit, vous penserez toujours à atteindre ce nombre spécifique qui aura inconsciemment un impact sur votre écriture.

De plus, certains blogueurs n’ont généralement pas le temps d’écrire un long article de blog en raison de leur créneau ou de leurs responsabilités en dehors de leur blog. Par exemple, si vous avez un blog de photographie, la longueur ne peut pas être définie par des mots. En fin de compte, vous savez quelle est la longueur idéale pour votre publication. Vous voudrez peut-être écrire beaucoup d’informations pour un article et pas beaucoup pour un autre. Il n’y a pas de bonne ou de mauvaise façon de le faire.

Related: How To Brainstorm Blog Post Ideas

Thank you so much for reading! – xo N

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  1. Lovely (as always) 🙂

    I always feel the need to point out that what is / is not a search engine is a quite subjective matter — for example: for me, there is hardly *ANY* question I would pose to G. I realize that they will use any interaction I have with the company not to provide answers, but to provide me to advertisers (that is, after all, their business model). I to not use *ANY* G products — I don’t even open emails sent to me from G mail.

    IMHO comments should be no longer than blog posts, so let me get to the nitty-gritty.

    If a blog posts expects more than a few minutes of my time, I won’t read it … immediately. I *may* DL to read later — but even then I will prolly just scan it (aren’t you happy that I abbreviated “probably” with “prolly”? the same goes for blog posts). Make your point, and then stop. Make the next point in another blog post (I *NEVER* read listicles, unless, maybe, they’re by New Lune) 😀

  2. I was wondering that very thing. I have been keeping my posts short and simple, bite sized. Is it more effective to have one post a day, or several?

    1. It completely depends on your personal preference! I would recommend to only post one article per day but if for some reasons, you have to post more than one article in a day then go for it.

  3. Approx. 600 words is the ideal length. That’s what I average for my blog posts. Why 600 words? Idk… the length seems to stay consistent, more or less. 😌 I seem to have a happy set-point when it comes to blog posts. Recipes and poems are typically shorter in length.

    1. It’s definitely difficult to write longer blog posts, it takes a lot of time and effort. Thank you so much for reading 😊

  4. I find that I tend to avoid reading blog posts that are incredibly long. I know there’s a story to tell, but sometimes, I just don’t have the time. That said, if the topic is super interesting, I’ll read it all.

  5. If I’m trying to please my readers I think of what I want to read in a blog post. They’re blogs, not novels. I think a reasonable length is important. I’ve settled on 500-700 words as what I aim for when I write a post.

  6. With some experience in corporate communications professionally, I see this question come up a lot and it’s an important one. However, what often matters more to me is how the copy is broken up with bullets, images, and white space. For instance, I’ll read a longer post or piece of content if the writer finds a way to keep my interest, tells a strong story, uses simple, strong language, and breaks up the text. At the same time, I’ll gloss over another piece if it fails to take into account the same issues. You make a great point about the SEO count, that certainly can play into the search and hits. In your own case, I suspect your posts tend to have a longer word count because of the translation, but I never feel like your posts ramble or run-on. The italics help break up the content. They serve as a map. I know where to read and move onto the next paragraph. Great post. Thanks for sharing.

    1. I completely agree with what you’ve said! Ahh thank you so much for your kind words, I’m glad to hear that my posts don’t seem to ramble or run-on because there are times I certainly feel like I do since I love to write haha. Thank you so much for reading 😊

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