As a blogger, taking advantage of the social media platforms that are available to you can bring you a lot of benefits such as reaching a wider audience, gaining traffic on your website, getting followers, etc. But then the question arises which social media platform is the best for you?
I’ve covered a similar topic on my blog where I shared the benefits of each social media platform based on your niche/content but in today’s post, I wanted to give a more in-depth look at the elements you need to look at when choosing the platform in question. As always, if you are interested – keep on reading!
En tant que blogueur, tirer parti des plateformes de médias sociaux à votre disposition peut vous apporter de nombreux avantages tels que toucher un public plus large, gagner du trafic sur votre site Web, obtenir des abonnés, etc. Mais alors la question se pose de savoir quelle plateforme de médias sociaux est le meilleur pour vous ?
J’ai couvert un sujet similaire sur mon blog où j’ai partagé les avantages de chaque plate-forme de médias sociaux en fonction de votre niche/contenu, mais dans l’article d’aujourd’hui, je voulais donner un aperçu plus approfondi des éléments que vous devez examiner quand choisir la plateforme en question. Comme toujours, si vous êtes intéressé, continuez à lire !
You might also like:
- Which Social Media Platform Should You Focus On?
- The Best Social Media Platforms To Use Based On Your Niche.
- 4 Effective Ways To Boost Your Social Media Traffic
THE ONE WITH THE MOST ENGAGEMENT
Most bloggers would assume that the social media platform with the most followers is the best one for your blog but on the contrary, it’s quite the opposite. The social media with the most interaction/engagement is the platform you should focus on or in this case will bring a lot of advantages to your blog.
Now onto the question, what is considered engagement? Well, any interaction your audience has with your post(s) is considered engagement for instance, the likes, comments or views you receive on that social media platform’s posts as well as the interaction that happens on your website coming from that platform.
You would think that the platform with the most followers will bring you the most engagement but that’s completely false. The number of followers you have and the level of engagement you receive don’t correlate with each other. You could have 3,000 followers on a platform but a platform that has 1,000 followers could bring you a lot more traffic on your website compared to the former one.
La plupart des blogueurs supposeraient que la plate-forme de médias sociaux avec le plus de followers est la meilleure pour votre blog, mais au contraire, c’est l’opposite. Les médias sociaux avec le plus d’interaction/engagement sont la plate-forme sur laquelle vous devez vous concentrer ou, dans ce cas, apportera de nombreux avantages à votre blog.
Maintenant sur la question, qu’est-ce qui est considéré comme l’engagement? Eh bien, toute interaction que votre public a avec vos publications est considérée comme un engagement, par exemple les likes, les commentaires ou les vues que vous recevez sur les publications de cette plate-forme de médias sociaux ainsi que l’interaction qui se produit sur votre site Web à partir de cette plate-forme.
On pourrait penser que la plateforme avec le plus de followers vous apportera le plus d’engagement mais c’est complètement faux. Le nombre d’abonnés que vous avez et le niveau d’engagement que vous recevez ne sont pas corrélés les uns aux autres. Vous pourriez avoir 3 000 abonnés sur une plate-forme, mais une plate-forme qui compte 1 000 abonnés pourrait vous apporter beaucoup plus de trafic sur votre site Web par rapport au précédent.
Related: 4 Tips To Build Engagement On Your Blog.
THE ONE THAT FITS YOUR NICHE
I personally think that focusing your time on a social media platform that is related to your niche is the most practical option. I’m not saying that other social media platforms don’t fit your niche but depending on the time you dedicate on your blog, it could make a big difference. Focusing on all platforms versus focusing all your energy into one platform that fits your niche is completely different.
There are so many other factors you need to take into consideration when choosing which social media is the best for you. Depending on your niche, you can adapt some platforms into your advantage as well. For example, if you have a photography blog then Instagram would be the best platform for that niche in question but that doesn’t mean you can’t share your content which in this case is pictures on another platform. Pinterest performs really well when it comes to pictures as well.
Personnellement, je pense que concentrer votre temps sur une plate-forme de médias sociaux liée à votre créneau est l’option la plus pratique. Je ne dis pas que les autres plateformes de médias sociaux ne correspondent pas à votre créneau, mais selon le temps que vous consacrez à votre blog, cela pourrait faire une grande différence. Se concentrer sur toutes les plateformes par rapport à concentrer toute votre énergie sur une seule plateforme qui correspond à votre créneau est complètement différent.
Il y a tellement d’autres facteurs que vous devez prendre en considération lorsque vous choisissez les médias sociaux qui vous conviennent le mieux. En fonction de votre créneau, vous pouvez également adapter certaines plates-formes à votre avantage. Par exemple, si vous avez un blog de photographie, Instagram serait la meilleure plate-forme pour ce créneau en question, mais cela ne signifie pas que vous ne pouvez pas partager votre contenu qui, dans ce cas, est constitué d’images sur une autre plate-forme. Pinterest fonctionne également très bien en ce qui concerne les images.
Related: How To Increase Your Blog Traffic Without Using Social Media
THE ONE THAT BRINGS YOU HAPPINESS
I think this is the most important one out of the ones I’ve mentioned, the social media platform that brings you enjoyment & happiness is the one for you. Your mental health is way more important than any of the goals you’ve set for your blog. If you don’t feel happy nor fulfilled when working on your blog then you won’t be able to work on your blog for a long period of time.
Social media is the epitome of toxicity & negativity but I truly believe that the people whom you follow and the way you use it, is what makes the difference. If you find that a social media platform is bringing you a lot of negative thoughts then please don’t force yourself to use or work on that platform. There are literally so many social media platforms available! You don’t have to dwell on the one that doesn’t benefit you in any shape or form.
Je pense que c’est le plus important de ceux que j’ai mentionnés, la plate-forme de médias sociaux qui vous apporte du plaisir et du bonheur est celle qu’il vous faut. Votre santé mentale est bien plus importante que tous les objectifs que vous vous êtes fixés pour votre blog. Si vous ne vous sentez pas heureux ou épanoui lorsque vous travaillez sur votre blog, vous ne pourrez pas travailler sur votre blog pendant une longue période.
Les médias sociaux sont la quintessence de la toxicité et de la négativité, mais je crois vraiment que les personnes que vous suivez et la façon dont vous les utilisez sont ce qui fait la différence. Si vous trouvez qu’une plate-forme de médias sociaux vous apporte beaucoup de pensées négatives, ne vous forcez pas à utiliser ou à travailler sur cette plate-forme. Il y a littéralement tellement de plateformes de médias sociaux disponibles! Vous n’avez pas à vous attarder sur celui qui ne vous profite sous aucune forme.
Related: How To Find The Balance Between Inspiration & Insecurity On Social Media
Thank you so much for reading! – xo N
Connect with me on social media: Instagram | Twitter | Facebook | Pinterest | Bloglovin
New Lune 
Hey NL 🙂
Wow — once again, an excellent post!!! 😀
IMO the single most significant factor for all of what you mention above is *SHARED LANGUAGE*. This blows away all other contributing factors.
Oddly, what most people actually pay attention to is advertisements. This is because of the media machinery which they think will make them happy … which they apparently want, apparently need, apparently demand (etc.).
These so-called “smart devices” push a LOT of ads, and as a result, people are manipulated into paying more attention to brand names than to sharing ideas via a shared language.
Brands don’t like it when I call attention to that — well, SOME brands sit up and listen … and even pay attention! For example, when I shared these ideas with the founder of eBay, the company very smartly acquired shopping.com (unfortunately, that is one domain name I did NOT own at the time 😐 ).
Which words, matter to you? Beauty? Lifestyle? Blog, blogging, … ?
What matters is not ONE brand but rather the correct MIX of words you + your audience wish to use + ENGAGE in!
🙂 Norbert
Thank you so much! 😊
Great job. You simplified the riddle for many !!!
Thank you so much lovely! ❤️
The only platform that fulfills all three things for me, personally, is WordPress. Some might not count it as a social media platform but I do! 🙂
WordPress is definitely a great platform, even though I wouldn’t consider it as a social media platform but I completely understand where you are coming from. It’s such a fab platform 🙌🏼 Thank you so much for reading love ❤️
Do you know of a good photo sharing social media other than Instagram?
photo.net 😉
Thank you!
I would recommend Pinterest, it’s literally the god of social media when it comes to pictures 🙌🏼 I would recommend Facebook and even TikTok to a certain extent.
Thank you!
Great points.
Thank you so much hun! ❤️
Interesting post!
I wonder which platform is best for poetry?
I just checked poetry.com (+ poetry.net — which simply gets redirected to poetry.com [what a waste of a worthwhile domain name 😉 ] ), and I also found that poetry.org has a list of “resources” — which is simply a list to other sites.
Like I mentioned in my comment above, it might also make sense to consider which other words might motivate you and / or your so-called “target” audience (e.g. “poem”, “poems”, “romance” , “romantic”, I think there is even a TLD named “whatever” … not sure thought — wikipedia doesn’t list it on their “List of Internet top-level domains” 😉 ). #LOL
Thank you so much! I would recommend Facebook, Twitter and even Pinterest! You will be able to generate traffic towards your website by linking your blog posts on Pinterest 😊
Thank you!
(I’ve only ever been on WordPress, so far.)
I would highly recommend to create some social media platforms if it’s something you are interested in! You can always stop using them if you don’t like them but they are a great benefit to your blog.
Yes: it sounds like a good potential way to get better known, and grow an audience. (Mine is still pretty small.)
Though I’m not quite sure whether it would best to (1) post actual poems on Social Media (as well as on my blog)?
or rather to (instead):
(2) just put LINKS to poems on Social Media; and hope people use those links to visit the blog?
This raises an interesting question (for me, at least): If / When posting copyrighted content to so-called “social media”, are the owners of the so-called social media sites permitted (via an unlimited license or something like that) to republish that copyrighted content? IDK, bc I don’t trust these sites at all, so IDC what they do or are allowed to do (or not). I think I remember hearing once that people’s photos were sometimes placed in new contexts which the owners of those photos felt were inappropriate. 😐
Thank you, that’s food for thought.
I would recommend to post your actual poems (as well as on your blog) on social media platforms that are focused on the written as much as the visual aspect such as Facebook. You could put links to your poems on all social media platforms (Facebook, Pinterest, Twitter, etc.) in general which is something I would highly recommend to do. It will be easier for people to use those links to visit your blog and you will be able to reach a wider audience as well.
OK, thanks very much!👏
You’re welcome! 😊
The one that applies to writers typically is Twitter, but that platform doesn’t make me happy. If I had to choose, it’d be Instagram, but again, maintaining your social media account is like another full-time job. Anyway, thanks for this post!
Originally, I was a big twitter fan (mainly because “twitter”, being a word, sort of validated my own ideas). Over time, though, I came to realize that “twitter” doesn’t mean so much “cheerful chatter” as more-or-less meaningless babble). Then, the last nail in the coffin (for me) was the very misguided management of the site — they basically dug a grave for the site to die in (IMHO — by promoting celebrities and/or neglecting … and in some cases even censoring … ordinary folks).
I completely agree with you, it’s literally another full-time job! My pleasure, thank you so much for reading ☺️
Thank you so much for such an insightful article ! 🙂
My pleasure! Thank you so much for reading 😊
thanks for sharing…
My pleasure!