how to create a blogging strategy - new lune

How To Create A Blogging Strategy

Something that a lot of bloggers could benefit from is by implementing blogging strategies into their routine. You might be implementing a blogging strategy but you probably have no idea about it because you didn’t even realise it was a strategy yet! As you all already know, I offer blog consultations and that includes curating specific blogging strategies based on the blogger’s needs and end-goals.

Obviously, I can’t share the blogging strategies I offer for multiple reasons. One, they might not work for you because those aren’t strategies that could be applied to any blogs in general. Two, I curated them for other bloggers which is not fair for them. In this post, I’ve compiled as much information as possible in order to give you an idea on how to implement and create one.

Beaucoup de blogueurs pourraient bénéficier de la mise en œuvre de stratégies de blogging dans leur routine. Vous implémentez peut-être une stratégie de blogging mais vous n’en avez probablement aucune idée car vous ne vous en êtes même pas rendu compte! Comme vous le savez déjà tous, j’offre des consultations de blogs et cela comprend la mise en place de stratégies de blogs spécifiques basées sur les besoins et les objectifs finaux du blogueur.

Évidemment, je ne peux pas partager les stratégies de blogs que j’offre pour plusieurs raisons. Premièrement, ils pourraient ne pas fonctionner pour vous, car ce ne sont pas des stratégies qui pourraient être appliquées à n’importe quel blog en général. Deuxièmement, je les ai organisés pour d’autres blogueurs, ce qui n’est pas juste pour eux. Dans cet article, j’ai compilé autant d’informations que possible afin de vous donner une idée sur la façon de l’implémenter et d’en créer une.

Related: 4 Things To Do When Your Blog Isn’t Taking Off



When I say the term “blogging strategy”, it might sound really professional and complicated but it might be a task you are already doing. For example, liking and commenting on other people’s blog posts can be considered as a blogging strategy. Technically, you’ll have to do more than that depending on the context but it is something that most bloggers already do unknowingly.

In addition, just because it’s a blogging strategy doesn’t mean it’s purely for your blog and not for your social media platforms. Your social medias are a part of your blog which means even the tasks you do on your Instagram, Twitter or Pinterest can be blogging strategies. For instance, catching up on your feed on Instagram is a strategy in itself because of the algorithm.

Quand je dis le terme “stratégie de blogging”, cela peut sembler vraiment professionnel et compliqué, mais c’est peut-être une tâche que vous faites déjà. Par exemple, aimer et commenter les articles de blog d’autres personnes peut être considéré comme une stratégie de blogging. Techniquement, vous devrez faire plus que cela en fonction du contexte, mais c’est quelque chose que la plupart des blogueurs font déjà sans le savoir.

De plus, ce n’est pas parce que c’est une stratégie de blogging que c’est uniquement pour votre blog et non pour vos plateformes de médias sociaux. Vos médias sociaux font partie de votre blog, ce qui signifie que même les tâches que vous effectuez sur votre Instagram, Twitter ou Pinterest peuvent être des stratégies de blogging. Par exemple, rattraper son retard sur Instagram est une stratégie en soi en raison de l’algorithme. 

Related: 7 Reasons Why Some Blogs Fail + Solutions



A blogging strategy has either a single or multiple end goals and it all depends on what you want. Some strategies can organically bring you multiple benefits whilst others only bring one. It doesn’t mean that one is more powerful or stronger than another. It’s just the way things are. That’s one of the reasons why you should know your end goals in the first place.

It’s much easier to establish strategies when you know what you want to achieve. Plus, you have to be very specific and realistic about what you would like to achieve. For example, do you want to get more followers? If so, how many followers? Once you have a specific answer, work from there on.

Une stratégie de blogging a un ou plusieurs objectifs finaux et tout dépend de ce que vous voulez. Certaines stratégies peuvent vous apporter de multiples avantages tandis que d’autres n’en apportent qu’un. Cela ne signifie pas que l’un est plus puissant ou plus fort qu’un autre. C’est juste comme cela. C’est l’une des raisons pour lesquelles vous devriez connaître vos objectifs finaux en premier lieu.

Il est beaucoup plus facile d’établir des stratégies lorsque vous savez ce que vous voulez réaliser. De plus, vous devez être très précis et réaliste quant à ce que vous souhaitez réaliser. Par exemple, voulez-vous obtenir plus de followers? Si oui, combien de followers? Une fois que vous avez une réponse spécifique, travaillez à partir de là.



You will literally have to spend hours researching your strategy. Remember if it was easy, everyone would have a successful blog. It takes a lot of time and patience, plus this is one of the crucial parts in order to create an effective blogging strategy. You have to make sure that what you are going to do will work. Obviously, you won’t see a major difference at the beginning but eventually with time, you’ll start to notice the changes.

Vous devrez littéralement passer des heures à rechercher votre stratégie. N’oubliez pas que si c’était facile, tout le monde aurait un blog réussi. Cela prend beaucoup de temps et de patience, et c’est l’une des parties cruciales pour créer une stratégie de blog efficace. Vous devez vous assurer que ce que vous allez faire fonctionnera. De toute évidence, vous ne verrez pas de différence majeure au début, mais finalement avec le temps, vous commencerez à remarquer les changements.

Related: How To Create Killer Content & Get Noticed From Your Blog



After you’ve established everything, it’s time to plan your strategy. A goal without a plan is just a dream and this saying applies so well in this case. In order to achieve your goal and make your strategy work, you have to create a plan. That way, it will be much easier for you to make the strategy work and you’ll be able to see if you need to incorporate other things into your routine or strategy.

Après avoir tout établi, il est temps de planifier votre stratégie. Un objectif sans plan n’est qu’un rêve et ce dicton s’applique si bien dans ce cas. Afin d’atteindre votre objectif et de faire fonctionner votre stratégie, vous devez créer un plan. De cette façon, il vous sera beaucoup plus facile de faire fonctionner la stratégie et vous pourrez voir si vous avez besoin d’incorporer d’autres choses dans votre routine ou stratégie.

Related: Tips and Tricks for Staying Organised + FREEBIES



xo N

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    1. So glad to hear that you found it useful! 💗 You don’t really need to worry about the length of your post. But always aim for minimum of 300 words whenever you write something, as Google favours longer articles.

    2. I subscribe to Yoast SEO. First, I was using this plugin included in my business plan subscription with WordPress (of which in itself is fantastic as it gives you graded rating for every page on your site to best accommodate google optimization) but then upgraded to Yoast SEO Premium for their premium support and features. Their service is excellent! I haven’t had time to delve into deeper of their on line free courses. But I’ll get there! Their basic SEO plugin guide says to have no less than 300 words. I highly recommend looking into subscribing to Yoast SEO plugin. Email them to ask for the options of how to subscribe if you don’t want to pay for WordPress’ business plan subscription.

  1. is there anything on sites like creative market worth buying? whether its for your blog or social media? Also is Photoshop and Illustrator worth learning? Someone convinced me to buy a package of a few adobe items (now im locked in for a year) and the main ones that should help with my blog that I got are PS/Illustrator/Spark, but I have no idea how to use them, are they worth the effort learning? I mean, Im so computer illiterate that Im struggling to get my blog up because I have OCD and I feel it has to be perfect looking befoe it launches.. well, its been 2+ yrs that Ive been trying to tweak it, so I have tons of content in 3ring binders, Im just hoping Ill finally just get the blog up soon

  2. Great post as always. Your writing in English is really good. Impressionant!! I wish I could write as well in French! And I love the way your blog page looks. Thanks for the tips. Bon journée

  3. I love how you always break complex things down. I think for a lot of new bloggers, myself included, we always feel like we’re just missing something that successful bloggers have. Anyone can do it if they put in the work, though.

  4. Thanks to this advice. I just started creating my blog page and I just do it because of my passion in writing. And I’m still thinking whether I should pursue it as my career or not. 🙂

  5. Very interesting post and tips. It’s definitely good to research and know where you’re going with your blog. I didn’t have a particular strategy in place but over the years I’ve learned different things to help. I listen to hours of podcasts on the subject! x


  6. Thank you for this post. I think I’ve developed a few strategies over the years, but really I just love to write and take photos. I agree with you; you need a plan for a goal. Right now, it’s one of my most major concerns (career-wise).

  7. Hello! Je suis totalement fan de tes articles j’ai l’impression que je n’arrive plus à l’arrêter de scroller pour les lire ! Tu as beaucoup de talent, merci de nous le faire partager ❤️

  8. This article is really awesome, I mean I love the way you put everything down step by step. I would really love to read more on blogging advice from you.

  9. Recently, I had determined the topic and the update period for my blog and YouTube channel before reading this article, so I will update my public content regularly. I usually like and comment on my favorite articles and videos by my favorite bloggers and YouTubers.
    This article is very helpful for me to improve my blog. Thanks for sharing!

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